Written by on 24 March 2010
Bing reports that it reached of a market share of 12.5%, up from the previous high of 10% in January. Yahoo search however, seems to be continuing to see it’s search usage decrease.
According to Danny Shepherd, President of Titan SEO, “We expect to see Bing’s market share continue to grow, but it is very unlikely it will maintain the same rate of growth every month. People are interested in checking out Bing and new Search Alliance, but most people who ‘Google’ will continue to search that way.”
Written by on 24 March 2010
A recent article on Internet Retailer talks about how Road Runner Sports increased its traffic by 30% by altering its site search and insuring that the site was search engine-friendly.
Road Runner used analytics to figure out what products users were looking for that they did not carry. They changed the site so the visitors who looked for that certain product, were taken to a similar product from another vendor. Customers saw the similar product and decided to buy even though it was a different vendor. The change resulted in an increased purchase of 1,200 pairs of a similar shoe in just two weeks.
They accomplished the site change by using a product from Celebros that assisted with search on their site. Celebros claims to provide better search results and higher conversions for ecommerce sites.
Written by on 23 March 2010
Here is a great article on the use of Ajax and its impact on your SEO efforts:
AJAX and SEO is a tricky topic – after all, an AJAX-based website is more or less the same as a FLASH website: it may look fancy but is non-navigatable. AJAX got its bad SEO reputation for a number of reasons, including:
- crawling issues (you are risking not getting all of your content crawled)
– indexing issues (you are risking not getting all of your content indexed)
– broken website navigation and useless address bar (because all pages load under the same URL)
– useless back/next/reload buttons
– potential cloaking issues – which may be unintentional – where the user sees different content than the crawler
read more at searchenginejournal.com
Written by on 23 March 2010
1. Flash should not be used for SEO
2. Limit the use of Java Script
3. Add a Robots.txt file
4. Use the right Keywords for your page
5. Include so-called “long tail” keywords
6. Make sure bots can easily get through your site
7. Link to quality websites, not the other way around
8. Research your competitor sites and see what keywords they use
9. Use some sort of analytics program to review your results
10. Always us Fresh / Original content
source: Site Pro News
Written by on 05 March 2010
Need more ideas on how to promote your site. Here are ten:
1. Look for specialists sites in your category that take articles
2. Watch competing sites and check for changes
3. Reread some of you older content. Can it be altered to make it more compelling
4. Do regular keyword searches with your own keywords and find out what’s happening
5. Publish industry news on a regular basis
6. Link to reviews of your website
7. Conduct polls and surveys on your topics
8. Create widgets and other tools that would be useful to others
9. Create lists like: top ten, top tips, how to’s, best of, worst of
10. Publish newsletters
Written by on 04 March 2010
1. What are the most common SEO mistakes?
There are three types of seo tactics: meta-tagging, link building and social marketing. Many new people only use one when they should be using all three. Another thing newbies often try are spam tactics, like cloaking, etc. These almost never work.
2. What can You do right now to improve organic ratings?
- Make sure your infrastructure is solid as well as user search friendly.
- Add new original content daily.
- Continue to work hard on link-building
3. Important components to seo success.
- Good subject based content using: title, meta description, alt tags, H tags and links (anchor text).
- Make a link building plan and add to it consistently
- use internal linking when possible
- Register your site with Google Webmaster tools. Yahoo Site Explorer and Bing Webmaster Central
- Check your analytics to track performance
4. When will I start to see changes?
It used to take 90 days or more, but the SE’s have gotten better at recognizing changes to keywords and site pages.
Have some of your own. Send them on.
source: m leap. se journal
Written by on 03 March 2010
Use tools for keyword selection
There are a number of great tools out there that can assist you with determining the right keywords for your site. Some of the favorites: Wordtracker and Google’s Suggestion tool. Also try SEMRush which provides lists of keywords that others may be using. Google Trends has some interesting information as well as eBay Pulse.
Track your results
Both Google Analytics and Yahoo Web Analytics can help monitor your progress, and tell you what’s happening with certain keywords/pages.
Write strong ads
It doesn’t matter what keywords you use, or analytics programs, if your ads aren’t drawing in customers and getting them to buy. Your ad needs to tell the consumer why they need your product, and why they need it Right Now.
Check your landing pages
Make sure that the page that customer lands on is the right one for the keyword. Nothing frustrates a consumer more when they click on an ad hoping to buy, but then find they have to navigate more pages to get to the right page.
Pay attention to your results
The more relevant your keywords are to your site pages, the better. Googel tracks the number of clicks your ads get. When your click-rate is not high you won’t be high on the sponsor nav bar.
Have other suggestions. Let us know.
Written by on 01 March 2010
Any successful website marketer knows that keywords are important to organic search engine results. Google typically looks at the number of instances of a particular keyword in a page to determine how relevant that page is to a search for that keyword. If you have two pages, one with 3 keyword instances, and one with 10 keyword instances, most times google is going see the second page as more relevant. But too many keywords may also push your page down in the rankings. Google and the others see too many keywords in a page as spam, and purposely drops it down in the search results, or doesn’t include the page at all.
The trick is getting it just right. Not too many and not too few. Some experts have suggested a keyword density within a page of 2% to 4% as the right amount. Meaning, if you take a page with 500 words, and the number of keywords in the page is 10, you have a keyword density of 2%. A page with a keyword density of 40 instances would equate to 8% keyword density, which is far too high.
Use the rule of 2 to 4% for keyword density and you’ll probably never get into to trouble with the SE’s for too many keywords on a page
Written by on 28 February 2010
In a Friday press release, ilikewebsites.com announced that is has launched a new set of packages for Organic Search Engine Optimization:
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Ilikewebites.com Launches New SEO Packages
There is an affordable way to attract more traffic to a website, generate more businesses opportunities and build up trust online. Ilikewebsites.com launches its Search Engine Optimization (SEO) packages for different budgets and companies.
(Vocus/PRWEB ) February 26, 2010 — Ilikewebsites.com has launched a series of commercial packages for organic search engine optimization (SEO) that easily adapt to different budgets and marketing needs.
ilikewebsites Launches New SEO Packages
Natural Search Engine Optimization provides three main benefits that set the difference between traditional and modern marketing – for an affordable price:
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- Specific targeting: Contents can guide search engines’ queries towards punctual websites.
- Relevance increase: Higher rankings indicate that a website is a reliable source of information in a delimited business field.
- Brand recognition and trust: Exposition plus relevance adds signs of trust that potential customers recognize and consider before making an investment.
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Ilikewebsites.com is an Internet marketing agency that operates through a very simple principle: it is not possible to advertise in a traditional way anymore. Many companies are missing a huge chance of massive promotion. Traditional marketing has a limited range and a narrow effect that, in the end, translates in big investments that report little results. |
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Written by on 27 February 2010
Want to know the top ten blogs this week. Here they are:
1. Huffington Post
2. Gizmodo
3. Boing Boing
4. Mashable
5. Engadget
6. Gawker
7. National Review
8. Hot Air
9. ReadWriteWeb
10. Daily Beast
